Mahsa Sabahinia فارسی

Mahsa Sabahinia مهسا صباحی‌نیا

I design apps, websites and admin panels that are simple to use, in English and Persian, left to right and right to left.

Role: UI/UX and product designerBased in: Tehran, IranDesigning since: 2023

Poshan

An AI stylist in your pocket

Poshan helps people decide what to wear. You take photos of your clothes and the app builds your digital wardrobe. Alfred, an AI stylist, puts outfits together for the weather and your plans, and virtual try-on shows the outfit on your own body.

Role
Product designer
Year
2025 – 2026
Platform
iOS and Android app
Team
Designer in a small product team
A wardrobe with items grouped by type
Chat with Alfred, the AI stylist
Home: analytics, outfits for today’s weather and the outfit calendar
A generated outfit shown on the user
Outfit detail with the pieces used and the weather it suits
Outfit calendar, synced with Google Calendar
Alfred’s start screen with suggested questions
  • Designed the whole app: sign-in, onboarding, home, wardrobe, OutfitLab, AI chat, calendar and profile.
  • Kept onboarding short: style, colors and one full-body photo, with one question on each screen.
  • Designed the outfit generation steps (analyzing, composing, rendering), so people can see what the AI is doing while they wait.
  • Built a small design system: navy and light blue, the Inter typeface, and one icon set with active and inactive states.
Welcome
Welcome
Choose your style
Choose your style
Colors that suit you
Colors that suit you
Full-body photo for try-on
Full-body photo for try-on
Sign in
Sign in
Generating an outfit
Generating an outfit
Wardrobes
Wardrobes
Garment details, tagged by AI
Garment details, tagged by AI
OutfitLab: pick the pieces
OutfitLab: pick the pieces
Outfit history
Outfit history
Profile and body photos
Profile and body photos

Onboarding, wardrobe and OutfitLab screens.

Screens shown with sample data. The app was built by a small team, and I was its designer.

Hoodecard

Credit, installments and shops in one calm app

Hoodecard is a credit card from Mellat Insurance. Card holders buy from partner shops and pay back in up to 12 monthly installments. The app shows how much credit is left, what is due next, and where the card can be used.

Role
UI/UX designer
Year
2026
Platform
Web app (PWA), phone and desktop
Language
Persian, right to left
Themes
Dark and light
hoodecardHoodecard home on desktop, dark theme
Hoodecard home on a phone, from top to bottom

Desktop and phone in dark mode. The phone scrolls through the whole home screen.

  • Designed the home screen around one question: how much can I still spend? Credit, debt and limits sit right under the card.
  • Designed the purchase history and installment tables, with progress for every purchase and clear due dates.
  • Designed a partner-shop finder with search, filters and a map, plus a quick way in to pay by QR code.
  • Designed dark and light themes, fully in Persian and right to left, from phone to desktop.
Sign in
Sign in
My accounts
My accounts
My cards
My cards
Purchases with progress
Purchases with progress
Purchase detail and installment table
Purchase detail and installment table
Installment payments
Installment payments
Partner shops with filters
Partner shops with filters
Shop page
Shop page
Notifications
Notifications
Profile and theme setting
Profile and theme setting
Support
Support
A support ticket
A support ticket

Sign in, accounts, cards, purchases, installments, shops, profile and support.

Purchases on desktop
Purchases on desktop
Partner shops on desktop
Partner shops on desktop

The same app on desktop: purchases and partner shops.

Screens from the app’s demo mode, with sample data.

ESP & MSK

Two battery brands, one design system

ESP and MSK sell industrial batteries, UPS systems and energy storage. They share products and code, but each brand needed its own face. I designed both websites and the admin panel their team uses every day.

Role
UI/UX designer
Year
2026
Platform
Two websites and an admin panel
Languages
English, Persian
ESP website, dark theme with green
MSK website, light theme with indigo
ESPMSK

One layout, two brands. Drag the handle to switch between ESP and MSK.

espower.irThe ESP landing page, from top to bottom
ESP on a phone

The full ESP landing page.

  • ESP got a dark theme with green; MSK got a light theme with indigo. Same layout rules, different personality.
  • Designed the product catalog, product pages, cart, order form and warranty check.
  • Designed one admin panel for both brands: orders, products, users, warranties and a visual map of roles and access.
  • Every page works in English and Persian, on phone and desktop.
Product catalog with filters
Product catalog with filters
Product page
Product page
Warranty check
Warranty check
Persian, right to left
Persian, right to left

Product catalog, product page, warranty check and the Persian version.

MSK, the light sister brand

Same content, a new mood: white space, indigo and sky blue, big numbers in the hero, and stories from customers.

MSK in English
MSK in Persian
Englishفارسی

English and Persian. Drag to see the page flip from left to right, to right to left.

mskThe MSK landing page, from top to bottom
MSK on a phone

One admin panel for both brands

Staff see orders, products, users and warranties in one place. The same panel works in Persian, right to left.

Admin sign in
Create a user
The panel in Persian
Home with totals and recent orders

Sign in, create a user, the Persian version and the home screen with recent orders.

Product and admin screens shown with sample data.

Sana Persian

Tours of Iran, easy to book

Sana Persian is a travel agency for people who want to visit Iran. The website shows tours, hotels and flights, and helps visitors book in a few steps.

Role
UI/UX designer
Year
2025
Platform
Website and admin panel
Live site
sanapersian.travel
sanapersian.travelThe Sana Persian home page, from top to bottom
The Sana Persian home page on a phone

Desktop and phone, scrolling together.

  • Designed the booking flow for private tours, group tours, flights and hotels.
  • Designed tour and hotel pages with big photos, clear prices, date pickers and group size.
  • Made phone and desktop work the same way, so people can switch devices without getting lost.
  • Designed an admin panel for staff: bookings, tour groups, availability and cancellations.
Discover Iran
Discover Iran
Experiences and travel guides
Experiences and travel guides
History and culture
History and culture
About page
About page
Articles
Articles
Home page
Home page

Screenshots of the live website, taken in September 2026.

Goldenbat

Your car, live, on your phone

Goldenbat puts a GPS tracker in the car and connects it to an app. Owners see where the car is, get alerts when something is wrong, and control the car from their phone. A support team watches every car from an admin panel and steps in when one is stolen.

Role
UI/UX designer
Year
2024
Platform
Mobile web app (PWA) and admin panel
Language
Persian, right to left
Live map with the car, its route and a status sheet
Live map with the car, its route and a status sheet
My cars: status and quick commands
My cars: status and quick commands
Slide to confirm before cutting the car’s power
Slide to confirm before cutting the car’s power
Alerts with clear colors and simple words
Alerts with clear colors and simple words
Trip history by day
Trip history by day
Geofences for home and work
Geofences for home and work

Live map, car controls, the confirm step, alerts, trip history and geofences.

  • Designed a live map with speed, device battery, last signal and today’s distance in one bottom sheet.
  • Designed big command buttons (engine, locks, horn, cabin audio, power cut) with a slide-to-confirm step for risky actions.
  • Designed alerts with clear colors and simple words: speeding, door opened, moved without the key, left a geofence.
  • Designed the support panel: a live fleet map, urgent alerts, and a theft mode with emergency commands.
Fleet overview with a live map and urgent alerts
Fleet overview with a live map and urgent alerts
Theft mode with the live route and emergency commands
Theft mode with the live route and emergency commands

The support panel: the whole fleet live, and theft mode for a stolen car.

Screens rebuilt for this portfolio in Goldenbat’s own colors, with sample data.

Alzahra

Buying gold online, without the worry

Alzahra sells gold jewelry online. The gold price changes all day, and people are careful with this much money. The design keeps prices live and clear, shows every gram and every fee, and makes delivery feel safe.

Role
UI/UX designer
Year
2023 – 2024
Platform
Website, desktop and mobile
Language
Persian, right to left
Home page with the live gold price and categories
Advanced search with filters and live results
Product page with a zoom lens and a price breakdown
Delivery choice: insured post or a trusted person

Home with the live gold price, advanced search, a product with the zoom lens, and the delivery choice.

  • Designed advanced search with filters for weight, color, style and making fee, with results that update as you type.
  • Designed product galleries with a zoom lens and several photos, so people see the details before they buy.
  • Designed two clear delivery options, insured post or pickup by a trusted person, chosen in one tap.
  • Made the price easy to trust: the live gold rate, weight, making fee and tax, shown line by line.
Mobile home with the live price
Mobile home with the live price
Mobile product page
Mobile product page
Mobile cart with the delivery choice
Mobile cart with the delivery choice

The same shop on a phone: home, product and cart.

Screens rebuilt for this portfolio in Alzahra’s own colors, with sample data. Product photos from Unsplash.

About

Portrait of Mahsa Sabahinia

I’m Mahsa, a UI/UX and product designer in Tehran. I make products that feel simple, even when the idea behind them is not.

Since 2023 I have designed for travel, online shopping, car tracking, AI fashion and energy companies.

Most of my recent work is bilingual. I plan Persian and English, right to left and left to right, from the first sketch, not at the end.

What I design

  • Mobile apps
  • Websites and landing pages
  • Admin panels
  • Design systems
  • Right-to-left layouts
  • Dark and light themes
  • User flows and wireframes
  • Clickable prototypes

How I work

  1. ListenI talk with the team and with users, and make sure I understand the goal.
  2. MapI draw the user flows and simple wireframes.
  3. DesignI make the screens, the components and a clickable prototype.
  4. Hand offI give developers clear specs and stay close while they build.

Experience

  1. HoodecardUI/UX designer, credit card web app
  2. ESP & MSKUI/UX designer, two websites and an admin panel
  3. PoshanProduct designer, AI stylist app
  4. Sana PersianUI/UX designer, travel website
  5. GoldenbatUI/UX designer, car tracking app
  6. AlzahraUI/UX designer, online gold shop

Have a product that needs a designer?

Email me. I usually reply within a day.

mhsasbhinia@gmail.com